Your Complete Guide to Network Effects: Marketplace Business Models
- GTM efficiency: How efficiently can the marketplace grow? How much does the marketplace spend to acquire and onboard a new buyer or seller?
Bessemer Venture Partners • Roadmap: B2B Marketplaces
Basic fees payable are: setup, transaction fees per sale such as 2% of the transaction value and a monthly minimum limit. Be wary of any other ‘stealth fees’ such as refund charges.
Ian Daniel • E-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
Here are our key takeaways from the Marketplace 100, which we’ll unpack in more detail:
Andrew Chen • The a16z Marketplace 100: 2020 | Andreessen Horowitz
- New Experience vs. the Status Quo. The best marketplaces don't just aggregate markets; they enhance them. OpenTable lets you search reservations across hundreds of restaurants in seconds. GrubHub lets you watch your food as it comes to your house.
- Economic Advantages vs. the Status Quo. Some marketplaces give companies a lot of economic advantages.