Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
Jason Bornsteinforerunnerventures.com
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Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition
The name of the long game is “retention,” not “acquisition.”
Taylor A. Welch • The Wealthy Consultant: Confessions of a 9-Figure Advisor
- BRAND, BRAND, BRAND Today’s economy requires business leaders to create positive memories for customers and partners, like Mackey has, or customers will turn to a competitor in search of a better experience. Whole Foods shoppers are loyal and believe they are embracing a healthy and socially conscious lifestyle by shopping at the stores. If you wan
Sophia Amoruso • The Small Business Guide to Growth Hacking
Unit flips fintech economics on its head by teaming up with the companies that have already won the trust of their customers. No additional CAC, more LTV. In some cases, Unit can even reduce its clients’ CACs, like it did for Wethos
Packy McCormick • Absolute Unit
The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value.