Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid socia... See more

As consumers, our most valuable affinities will be to brands and communities, not specific products.