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You Suck at Marketing
There is no way for a product to stand out and win unless its entire go-to-market engine is carefully coordinated and it holds a clear market position. That's product marketing.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Good marketing wins in the short run and good products win in the long run.
Morgan Housel • Some Things I Think
Great Design is About Values
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are uni... See more
The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.
Principles are uni... See more
Building a Belief System | !Boring Software
Ross: I thought marketing was something that required a degree and formal experience. It turns out that marketing is just making the product good enough that people spread it on their own, and giving them ways to do that. It's a lot easier and more natural than I thought it would be. Now I can't stand meeting with professional marketers who try to
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