You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Whenever you test variations against the control, you need to have a hypothesis as to what might work. Now when you observe variations win or lose, you will be able to identify which elements really make a difference. When a test fails, you need to evaluate the hypotheses, look at the heat map / click map data to assess user behavior on the site, p
... See morePeep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
The value in AdWords testing data for our purposes is in the extremes.
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more