You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Gowardamazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Ideally there should not be just one single test winner to push live on your website—there should be a winner to push live for every key visitor segment, and doing this will result in much higher conversion rates.
Rich Page • Website Optimization: An Hour a Day
run the free Clutter Test
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Even from just 55 people I can see trends and gain insights. I always look at the data in the context of the full funnel flow; never at one step in isolation.
And the overall trends I spot will still look very similar even over a full month and 12x more traffic.
When testing, less traffic is in many cases better than more (especially when you’re payi... See more
And the overall trends I spot will still look very similar even over a full month and 12x more traffic.
When testing, less traffic is in many cases better than more (especially when you’re payi... See more
Whenever you test variations against the control, you need to have a hypothesis as to what might work. Now when you observe variations win or lose, you will be able to identify which elements really make a difference. When a test fails, you need to evaluate the hypotheses, look at the heat map / click map data to assess user behavior on the site, p
... See more