You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Gowardamazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
What To Do With the Data You Collect
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
Your Presell Site (PS) doesn’t need a lot of traffic to get statistically significant feedback and insights to see if something is working or not.
When I first write a presell, I don’t know how well it’ll grab the attention of the people I want to target. It’s always an iterative process of trial and error.
I put t... See more
The value in AdWords testing data for our purposes is in the extremes.
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
The TL;DR
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
The data is clear: when it comes to improving conversion, try keeping it simple. This applies to marketing emails (skewing toward unformatted and conversational), landing pages (“ugly” but functional), and messaging (fewer lofty brand promises).
Surprising lessons from 20,000 experiments
Prioritize those that are standing in the way of completing the conversion action, affect the largest segments of your audience, and are prominently featured on your page.