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You can either buy attention or earn it
This is a symbiotic relationship, up to a point. Each party benefits, though no money is earned. Advertisers solve that problem. They buy the attention accumulated by the creator and pay with money.
Mario Gabriele • Audience and Wealth, Part II
the scarce resources are attention and trust,
Seth Godin • The Icarus Deception: How High Will You Fly?
Major companies spend billions of dollars on advertising each year in order to interrupt people for a chance at getting attention for their products.
Writers get that for free. They have tens of thousands of people raising their hands to say, “Sign me up. I want to read everything you write. You have my attention.”
Then when the writer uses a small ... See more
Writers get that for free. They have tens of thousands of people raising their hands to say, “Sign me up. I want to read everything you write. You have my attention.”
Then when the writer uses a small ... See more
Nathan Barry • Good Things Come to Those Who Write
if you're insanely talented at something but nobody gets it, it's worth paying someone who's insanely talented at marketing/comms to translate, frame, package that talent into something that people appreciate
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