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You Are Your Business Model -
When Ernie offers me a new service, because it will make fast money, he hasn’t considered that it has nothing to do with what he wants his company to become or whom he wants his company to serve.
Mike Michalowicz • Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Content is the product when your audience, not advertisers, are your customers. Without a great product, you’re not going to sell much.