You are not a commodity

This is the moment when your quirks get to shine. What appealing aspects of your background, your work process, your life story, and your personality (the sky’s the limit!) help you stand out from others?

it’s so important to de-commoditize your business, not just selling a product like most companies, but to make it something unique by turning it into an actual offer.

Don’t think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to be. Fill your website with your work and your ideas and the stuff you care about.