Think about it. The reason all these people decided to quit other jobs and follow this founder is because they were swept up in the founder’s passion. So it only makes sense that they will be swept up in the founder’s panic. A CEO’s job is to smooth out the emotional roller coaster. Never let your team experience the same highs and lows you’re feel

you will need to create massive awareness (marketing), walk many customers through the sales process (sales), hold those customers’ hands as they set up and use your product or service (customer success), harden your infrastructure to withstand many users at once (DevOps), get rid of technical debt and add all the features promised in your roadmap

Share all relevant information with your team, both positive and negative.