I Distilled My 4 Years of Marketing Lessons Into Minimalistic...
I Distilled My 4 Years of Marketing Lessons Into Minimalistic...
From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Sari Azoutsariazout.medium.com
In the era of web apps and “product led growth,” the marketing page IS the product’s first mile experience IS the core value and end-to-end experience .
Scott Belsky • Collapsing the Talent Stack, Persona-Led Growth & Designing Organizations for the Future
our brand’s story and your product’s positioning need to be unique, personal, simple, repetitive, and reach the right audience. But this is how you avoid getting lost in the crowd, among the 10,000’s of other startups who won’t make it.Throughout these milestones, we focused on Accord’s POV: From Vendorship → Partnership. There’s a simple framework... See more
Product Hunt • How your startup can rise above the crowd with storytelling & positioning | Product Hunt
every product suffers the same challenge: helping customers understand why they’re there, what they can accomplish, and what to do next in as few steps, words, and seconds as possible.
Scott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
requires bold, clear, and specific messaging. Focus on finished story benefits.
