#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6

#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore

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Cover of Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

How to build a growth team – lessons from Uber, Hubspot, and others (50 slides) at andrewchen

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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)

Geoffrey A. Moore • 1 highlight

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Cover of Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)