#Disemination and #implementation go hand-in-hand, but it's important to also clearly distinguish between the two. The authors of this paper look closely at dissemination, like how it's defined, key contracts & frameworks, and more. 📎Read: https://t.co/CjqwCwhklL https://t.co/r11fbBJyI6
In his 1962 book Diffusion of Innovations, Everett M. Rogers was the first to formally describe how innovations spread through society. Thirty years later, in his book Crossing the Chasm, Geoffrey Moore expanded on Rogers’s ideas to apply the principle to high-tech product marketing. But the Law of Diffusion of Innovations explains much more than j
... See moreThe easier an innovation is to try, the faster it can diffuse—as long as it works and has a valued perceived benefit. When people can reassure themselves that something works before they put money on the table for it, they are more likely to purchase it in the long run.