You need to be coining new words
- Carl Jung: "Introversion", "extroversion," "archetypes"
- Nietzsche: "Slave morality"
- Darwin: "Survival of the fittest"
Interesting new labels will make your ideas stickier and 10x likelier to be passed on
You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
Evolution is how contagious ideas are created in the wild. Where there are lots of different ideas, and there is competition for mind space, only the most effective ideas will win. Social media platforms are the most powerful memetic petri dishes in history, nurturing the growth and spread of virulent ideas, because of the plethora of ideas, the si
... See moreDan Zarrella • Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Part III is about the third principle: Morality binds and blinds. The central metaphor of these four chapters is that human beings are 90 percent chimp and 10 percent bee. Human nature was produced by natural selection working at two levels simultaneously. Individuals compete with individuals within every group, and we are the descendants of primat
... See moreJonathan Haidt • The Righteous Mind: Why Good People Are Divided by Politics and Religion
But that ended in 2010, when the results of a four-year effort to map the Neanderthal genome were published.
Yuval Noah Harari • Sapiens: A Brief History of Humankind
This approach is sometimes called memetics. It assumes that, just as organic evolution is based on the replication of organic information units called ‘genes’, so cultural evolution is based on the replication of cultural information units called ‘memes’.1 Successful cultures are those that excel in reproducing their memes, irrespective of the cost
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