You need to be coining new words - Carl Jung: "Introversion", "extroversion," "archetypes" - Nietzsche: "Slave morality" - Darwin: "Survival of the fittest" Interesting new labels will make your ideas stickier and 10x likelier to be passed on
You need to be coining new words
- Carl Jung: "Introversion", "extroversion," "archetypes"
- Nietzsche: "Slave morality"
- Darwin: "Survival of the fittest"
Interesting new labels will make your ideas stickier and 10x likelier to be passed on


As Charles Darwin noted, “In the long history of humankind, those who learned to collaborate and improvise most effectively have prevailed.”
Clear, James • Atomic Habits: The life-changing million copy bestseller
For most of human history, a genius was born, lived, and died, and no one knew a thing about him or her; today’s technology changes that
Jim O'Shaughnessy • O’Shaughnessy Ventures is Here (EP.140)
Nature’s way of testing any self-replicating device is competition. For over three and a half billion years,354 she has set the products of the genetic system in a race to see who can corner the good things of this life.
Howard Bloom • The Lucifer Principle: A Scientific Expedition into the Forces of History


It runs mostly on trial and error, the human version of natural selection. And it usually stumbles on great breakthroughs when looking for something else: it is heavily serendipitous.