The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof.… https://t.co/pZK5X0ocmS
The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof.… https://t.co/pZK5X0ocmS
The rich belong to the old industrial economy and to the traditional luxury. They own objects that signify stability, security, and durability (real estate, hard luxury, antiques, high-end wine, collectible art). The core promise of hard luxury is its permanence (“You never really own Patek Philippe. You merely look after it for the next generation
... See moreAna Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.
bbc • The new, subtle ways the rich signal their wealth
People buying premium or even super-premium like to justify every dollar by a return on investment. Premium means pay more, get more in functional benefits. Luxury is elsewhere: it signals the capacity of the buyer to transcend needs, functions, or objective benefits.
Punch Card Investor • LVMH and the Luxury Strategy
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more