The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof.… https://t.co/pZK5X0ocmS
The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status signifiers can be difficult to decode. What once might have been a universal signal of wealth like a Rolex or a Chanel Bag, now can under certain circumstances instead ironically communicate the lack thereof.… https://t.co/pZK5X0ocmS
Edmond Lau on LinkedIn: The New Luxury Pyramid: In the time of the 'Oat Milk Elite', status…
Edmond Laulinkedin.com
Their analysis depicts three distinct types of new luxury goods: accessible superpremium, old luxury brand extensions and mass prestige or mass-tige. Accessible superpremium designates products that are considered at or near the top of their categories in terms of quality, and are sold at a considerable premium. Despite the comparatively high price... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
my roman empire is how & why people signal status:
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
1. Patricians
high wealth, low need for status
ex: Loro Piana
2. Parvenus
high wealth, high need
ex: Birkin lawsuit
3. Poseurs
low wealth, high need
ex: dupes, Stanleys
4. Proletarians
low wealth, low need
ex: Carhartt
Danielle Vermeer • Tweet
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions.
“Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.”
The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Historically, luxury was expressed in the soaring vaulted ceilings and dazzling stained glass of a cathedral; now, luxury is in a piece of technology so perfect that it seems human hands cannot possibly have created it. Luxury is the market equivalent of feathers on a bird. It’s irrational and sexual, and it easily overwhelms the killjoy, rational ... See more
Dirty Furniture • TELL ME, DO YOU INTEND TO FUCK IT?
Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.
bbc • The new, subtle ways the rich signal their wealth
Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.