Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Saved by Sarah Drinkwater and
Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Personal Branding: Five Principles
Noam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Seth's Blog : A branding exercise
Branding gets a bad rap, but it’s heart work, which writers already do by default. It’s asking yourself, “what is my work really about, what is its essence, what is its purpose, what does it evoke?” Branding is just taking the answers to those questions and making sure each decision you make about your work stays true to them.
Amanda B. Hinton • The Producer Behind Some of Substack’s Most Beloved Newsletters
Instead, a brand is a customer’s gut feeling about a product, service, or company.