Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
Saved by Sarah Drinkwater and
Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
A brand is also far more than the name, logo, symbol or trademark that highlights its origin; it is imbued with a set of unique values that defines its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced.
Catharine Slade-Brooking • Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog
A brand is not an object. It’s not something you can simply define in words or pictures, put away and take out to reference every so often. A true brand is a living thing—like a person. A fusion of motivations and beliefs, personality and purpose, appearance and actions, that continually defines and reveals itself through every interaction and poin... See more
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- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
Ultimately, I think a brand should help you feel better, look better, or be better. Brands should help you reach a destination or a goal. I think there are some brands that people use because they fulfill a strictly utilitarian need. Other brands help people in lovely and interestingly small ways.
Debbie Millman • Brand Thinking and Other Noble Pursuits
