most companies see their potential customers as weak, naive, and prone to addiction.
what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
Jim Fanarax.commost companies see their potential customers as weak, naive, and prone to addiction. what would the world look like if companies spoke to our highest values rather than looking to make a quick profit off our base instincts...
As the world shifts to more digital competition, one of the most powerful long-term advantages is addiction. For businesses, this means that services that can grab and hold consumers’ attention for longer will be rewarded. For consumers, it means that we will have to be ruthless in our relationship with technology. Business best practices are not e... See more
every.to • The Addiction Economy
With most of our basic needs taken care of, businesses increasingly try to create needs, feeding the illusion that more stuff we don’t really need—more possessions, the latest fashion, a more youthful body—will make us happy and whole.
Frédéric Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
And, of course, while our businesses contain many thoughtful and ethical people, it's also unquestionably true that they contain many cynical bastards who actually believe that deploying psychological trickery to gull people into paying more is good and appropriate business practice.
Greg Costikyan • Ethical Free-to-Play Game Design (And Why it Matters)
Traditional marketing is playing with the pain that comes with being an imperfect human and uses that (“let’s solve our customers’ pain points” )to strip people of their agency, and their ability to make meaningful, well-considered decisions for themselves.