if you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth.
bootstrapped = enemy must be company.
funded = enemy must be idea.
˗ˏˋ Jesse Hanley ˎˊ˗x.comif you don’t have a very specific enemy in your sights, you’re no where close to finding product market fit or growth. bootstrapped = enemy must be company. funded = enemy must be idea.
Entrepreneurs need to figure out whether corporations or consumers are looking for their product more strongly and know that pursuing both consumer and enterprise sales channels at the same time, at least when starting out, has rarely led to successful outcomes.
Ali Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
The fundamental rule of engagement is that any force can defeat any other force—if it can define the battle. If we get to set the turf, if we get to set the competitive criteria for winning, why would we ever lose? The answer, depressingly enough, is because we don’t do it right. Sometimes it is because we misunderstand either our own strengths and
... See moreGeoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
Two thoughts: The best startups are masters of asymmetric warfare -- they don't fight on the battlefield the incumbent selects. And, users often understand their problems well but are horrible at suggesting features to solve these problems.
Michael Seibeltwitter.com