I used to believe that a great app idea was enough to make it successful. But after countless failed products, now I know better The stickiness framework has been my lifeline: 1️⃣ Trigger action with prompts 2️⃣ Ignite FOMO with constraints 3️⃣ Keep 'em coming back with rituals https://t.co/oVIDEPv2yD
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.
but prompts are the low-hanging fruit of Behavior Design.
Adam Alter • 1 highlight
amazon.com
Unlike competitors who went after vague behaviors like “build a healthy lifestyle,” Fitbod sought to own the internal trigger related to the uncomfortable feeling of uncertainty of not knowing what to do in the gym.
Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.