I used to believe that a great app idea was enough to make i...

I used to believe that a great app idea was enough to make it successful. But after countless failed products, now I know better The stickiness framework has been my lifeline: 1️⃣ Trigger action with prompts 2️⃣ Ignite FOMO with constraints 3️⃣ Keep 'em coming back with rituals https://t.co/oVIDEPv2yD

GREG ISENBERG

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The Hook model can be broken down into a four-step cycle embedded into the products of many successful web2 companies. As users move through the cycle, they get increasingly hooked to return and re-use the product up to the point that some level of FOMO (fear of missing out) gets them addicted and a behavioural habit has been formed.The loop consis... See more

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