Having something for everyone gets you acquisition.
Having everything for someone gets you retention.
Choose wisely.
Having something for everyone gets you acquisition. Having everything for someone gets you retention. Choose wisely.
- Since it’s hard to choose, many entrepreneurs try to please everyone. This is the best way to please no one. If you want to make a strong impact on someone, build a product that solves their exact problem, not “everyone’s problem”.
Medium • How to build a Community that loves you
If you put your best content behind a paywall, it’ll be harder to acquire new subscribers. But if you make your best content free, it’ll be harder to retain subscribers.
Patrick Rivera • Crypto-native newsletter businesses
Membership recognizes that a brand’s consumers are not a monolithic group, but a network of subgroups and niches. A good membership program’s unique value proposition, messaging, benefits, and how they are conveyed through look, feel, and tone of voice are tailored to each of these subgroups and niches.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
A few months later, Feirstein and Moran made a significant discovery: almost all of their customers did business with them only once. They had a transactional business yet they were trying to make it so much more than that. So they stopped trying to make their service “better than similar offers,” and instead settled with good. Given that most peop
... See more