Having something for everyone gets you acquisition.
Having everything for someone gets you retention.
Choose wisely.
Des Traynorx.comHaving something for everyone gets you acquisition. Having everything for someone gets you retention. Choose wisely.
The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Critical Q for consumer social founders: are you building a content or context network?
The answer should drive your choice of KPIs, growth strategy, and resource allocation. Here's why 👇
Membership recognizes that a brand’s consumers are not a monolithic group, but a network of subgroups and niches. A good membership program’s unique value proposition, messaging, benefits, and how they are conveyed through look, feel, and tone of voice are tailored to each of these subgroups and niches.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
acquire users and customers.