You can be the best product for small market, build a real company, and then from a position of strength, either stay there or attempt to expand to adjacent markets. Or be undistictive in a huge market, out-advertised and invisible, never getting off the ground.

When you try to be everything, you wind up being nothing

The long tail is a business model and a way of bringing work to the world. More is better.

Curation, on the other hand, offers a different reward for the publisher/creator.

Either your motto is, “we don’t sell anything, we sell everything” or “we put our name on this one.”

Lately, there’s pressure to be somewhere in the middle. To be sort of proud of... See more