in a country where childcare costs over £7,000 a year, for just a part-time nursery place. It’s little wonder that we have turned to frivolous spending on a micro level (termed ‘treat brain’) we can afford. So, yes, that means our bottomless brunches and trips to Ibiza and online shopping binges. Let us blow what we can, on what we can.

Americans feel poor despite being orders of magnitude richer than most others because our gov. cannot provide cheaper public options to costly private goods.