we cut the world into pieces with words, distinctions, categories. analogy and metaphor sews things back together, reminds us of the inherent sameness of everything
we cut the world into pieces with words, distinctions, categories. analogy and metaphor sews things back together, reminds us of the inherent sameness of everything
Metaphor originates from the Greek word meta meaning ‘across’ and pherein meaning ‘to carry’. Metaphor allows us to bring forth or carry over a deeper context which words on face-value can lack.
Giles Hutchins • The Need For Metaphor: A Shift from Machine to Nature
“to categorize something is to render it
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
The practice of software begins to resemble closely the practice of memoria and, specifically, the memory theatres of Camillo, which constitute memory as a public space; a kind of virtual architecture for an incomplete image of the world. Software begins to look like the closest medium to memory itself we have produced .
Remember
The problem with the machine as a metaphor is that it is claustrophobic; all that passes through and out of it is accounted for by a precise and unrelenting algebra