Relying on creatives or niche experts (e.g., wine or book editors) is not a novel concept, though I do think we’re leaning on them more heavily as an antidote to algorithmic recommendations, and I know they’re working harder to produce differentiated suggestions.

This isn’t to say the digital won’t remain, or even that it won’t remain the primary medium. Rather, I think there are going to be more efforts to make the digital experience more human, to shift our relationships with it. Some say AI threatens this, I say it only reinforces it: nobody, really, likes AI, and our general distaste for it is going to ... See more