If content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of love. Context is the missing element in culture today. We consume giant feeds that flatten everything — advertising, harrowing news, self-promotion, life updates, creative work — into a never-ending stream. The content is endless. The context much harder to find.
instagram.comIf content is king, then context is queen. We can all enjoy creative work as a pure sensory experience. YES. But it’s when we get context for that work — who made it, how it was made, what ideas, scenes, and history surround it — that joy turns into a deeper appreciation — one of love. Context is the missing element in culture today. We consume giant feeds that flatten everything — advertising, harrowing news, self-promotion, life updates, creative work — into a never-ending stream. The content is endless. The context much harder to find.
A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.
Yancey Strickler • 36. Re-bundling the creator economy + labels in web3 w/ Yancey Strickler
The consequence of our content-addicted culture is non-stop diversion from having to come to grips with the big questions of reality, of life. The American social scientist Herbert Simon wrote: “The wealth of information means a dearth of something else—a scarcity of whatever it is that information consumes. What information consumes is rather obvi... See more
Luke Burgis • The Case for Silence
Rather, I was overwhelmed, which might be the default state of consumers in Filterworld: surrounded by superabundant content, but inspired by none of it.
Kyle Chayka • Filterworld
Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above