Creatives behind Glossier and Brat explain the new rules of branding
fastcompany.com
Creatives behind Glossier and Brat explain the new rules of branding
The most iconic brands and creators that will be created over the next 10 years won’t be cookie-cutter, they’ll be community-based. The result will be more unique experiences.
Greg Isenberg • The Fast-Foodification of Everything
Brands have become time capsules, and in many ways, they’re now navigation and identity devices. They’ve transcended their transactional economic function and now reflect our culture and who we are in a way that no other objects can.
Debbie Millman • Brand Thinking and Other Noble Pursuits
