Writing With the Sword - Lesson 1
for people who've never felt at home with traditional marketing, and who are tired of trying to force themselves to fit inside that mold. It's for people who are brave enough to venture out into the frontier, try things that might not work, and iterate towards a way of doing business that enriches our lives, our customers' lives, and that leaves th... See more
Rob Hardy • Non-Coercive Marketing: A Primer
1) Write. There is no substitute. Write what you most passionately want to write, not blogs, posts, tweets or all the disposable bubblewrap in which modern life is cushioned. But start small: write a good sentence, then a good paragraph, and don’t be dreaming about writing the great American novel or what you’ll wear at the awards ceremony becaus
... See moreRebecca Solnit • How to Be a Writer: 10 Tips From Rebecca Solnit
“If something inside of you is real, we will probably find it interesting,” she explains, “and it will probably be universal. So you must risk placing real emotion at the center of your work. Write straight into the emotional center of things. Write toward vulnerability. Risk being unliked. Tell the truth as you understand it,” she writes. “If you’
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
The first step to resonating with customers is to stop pretending and have a clear sense of our own identity.