Together, Allbirds and Adidas aim to reduce each pair of shoes’ carbon footprint to less than three kilograms. Eventually, the two brands hope that the partnership can reduce that number to zero. Equipped with 11 patents and counting, Allbirds is actually well-positioned at its impasse. As a technical purveyor of sustainable materials, construction... See more

-The flop of the Bike+ and Tread shows that users aren't willing to buy another bike when they already have one.

And, in another sense, hardware companies that shift to a subscription model are pricing according to reality. If you buy something and use it every day for years, it makes sense that you’d pay for it as you use it rather than buy an uncertain amount of usage at one upfront price. The gradual shift to subscription-based hardware is just the economi... See more