Working Without Working: The Creative Night Shift
alchemy.substack.com
Working Without Working: The Creative Night Shift
But if your job is to create a marketing campaign—a thought-based and decision job—your tool is your head, which never leaves you. You might be thinking about your project during your commute, as you’re making dinner, while you put your kids to sleep, and when you wake up stressed at three in the morning.
Have you ever sat in an airplane or train, just staring out the window with nothing to read, looking at nothing in particular? You might have found that the time passed very pleasantly, with no real memory of what exactly you were looking at, what you were thinking, or for that matter, how much time actually elapsed. You might have had a similar fe
... See moreWhen you’re in this mode, your brain can connect different thoughts and ideas in a way that it can’t while in the focused mode, which is busy suppressing everything except what you are focusing on. That’s the reason that people get ideas and fresh insights when they go for a walk or take a shower.