Words That Work: It's Not What You Say, It's What People Hear
“If you want to survive in this organization, you shouldn’t use the words you use. Words like ‘more-than-human’ or ‘otherwise’...” Someone told me this a while ago and probably many of you often come across comments like that. Re-reading my fav book, I found this quote:“The way we talk about this life and living, the language we use, builds a kind ... See more
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Words have power. Yet that power must be rooted in truth and justice. Words must never stand apart from those principles.
Haruki Murakami • Novelist as a Vocation
In the novel 1984, George Orwell called this technique "newspeak," and depicted a society in which politicians relied on newspeak to the exclusion of other approaches. But real politicians aren't so dishonest; I believe they sincerely try to apply The Bolden Rule, but politicians seem to lack the car salesman's imagination. They use newsp
... See moreGerald Weinberg • The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully (Consulting Secrets Book 1)
You only have to remember that readers identify with people, not with abstractions like “profitability,” or with Latinate nouns like “utilization” and “implementation,” or with inert constructions in which nobody can be visualized doing something: “pre-feasibility studies are in the paperwork stage.”