Words That Work: It's Not What You Say, It's What People Hear

Words matter. They give direction and meaning to things. Pick the wrong words, intentions change and things won’t necessarily go as hoped or expected.

To sum up: Use your own language; never use your opponent’s language. Be aware of what you believe and repeat it out loud over and over; never repeat ideas that you don’t believe in, even if you are arguing against them. Be positive. Be authentic. Bring it home. Say it simply.

Our tagline at maslansky + partners is “It’s not what you say, it’s what they hear.”®