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Winning Strategies for Service Marketplaces
Vertical service marketplaces can optimize around one or a few adjacent verticals, but the low frequency of most verticals (other than cleaning and lawn care) creates challenges.
Jonathan Lai • The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd
Bill Gurleyabovethecrowd.com
Commissions (or interaction taxes) are viewed as the “obvious” way to monetize a marketplace.