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Winning Models for the Creator Economy
Creator Economy- anyone who is creating community around original content.
Sam Yam • a16z Podcast: How the Passion Economy Is Redefining Work | Andreessen Horowitz
Incentives align when the creator is an expert in his or her particular product category: the platform takes a cut, the third-party brand makes a sale, the creator monetizes their expertise, and the consumer purchases products with higher confidence (and often, entertainment value).