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Winning Models for the Creator Economy
Creator Economy 2.0: What we’ve learned, why it’s hard, and what’s next at andrewchen
andrewchen.com
Numerous startups are attempting to help creators set up their standalone, owned properties online; earn more from fewer, truer fans; and lessen their dependence on social media platforms. But unless we radically change the foundation of the creator economy—how creators find and connect to a community in the first place—these solutions are incremen... See more
Li Jin • The Creator Economy Is in Crisis. Now Let’s Fix it.
In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.