
Win Bigly: Persuasion in a World Where Facts Don't Matter

He is the living embodiment of the old maxim that if you say something often enough, people will believe it. That’s
Katy Tur • Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
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People who have good arguments use them. People who do not have good arguments try to win by labeling.