Will The Fitness Industry Ever Be The Same?

At a moment when we’re compelled to rethink nearly every aspect of our lives, championing a simpler, accessible, and more sustainable approach to physical activity—not just exercise—could have a lasting impact on public health, beyond those who are already fit.

The North American market for health & fitness was over $32 billion in 2017. Creators are creating their own offerings using new platforms like Playbook, Fitplan, and Blok Fitness, which have the potential to disrupt the boutique fitness and personal training industries.