Will STEPN Bring Crypto to the Masses?

Genopets is pioneering what’s called “move-to-earn” gaming, essentially integrating how active you are in the real world with play-to-earn economics so you can earn crypto in the game. Your activity—captured through a wearable device like a Fitbit or Oura—earns you QI, the in-game currency. You can then use QI to buy food and clothes for your Genop... See more

In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable membe... See more

A crypto game has to be a game first. If it’s not something fun to play on its own, without high earning potential, it’s not gonna make it. STEPN is fun. Leveling up your sneakers is fun. Mystery boxes are fun. Optimizing your energy is fun. Minting is fun. It’s addicting, and not just because there’s money attached. It might be the first fun retai... See more

At the same time, crypto also enables another type of participant alternative to the conventional gamer: the gaming enthusiasts, collectors and money-makers. These people are not necessarily playing the games but can be supporting the space by taking other sides of trades, betting, attending events, watching streams, speculating and collecting gami... See more