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Will Spotify Ruin Podcasting?
Gimlet Media fits the bill in both cases. While the company’s current roster of podcasts will remain freely available, future podcasts will almost certainly be exclusive to Spotify.
Ben Thompson • Spotify’s Podcast Aggregation Play
Spotify’s main form of compensation is the promise of exposure. Put your music on Spotify and it’s instantly available to 138 million subscribers, a veritable nation-state of potential listeners. But with that promise comes the relinquishing of even more control. Reaching any of those listeners depends primarily on Spotify’s recommendation systems;... See more
Tim Maughan • Platforms, Creative Communities, and the Need for a Radical Reimagining - The Reboot
Spotify has already learned that there’s no money to be made with exclusive rights to superstar offerings. “After pouring billions into podcasts and audiobooks to little effect,” explains tech journalist David Pierce, “it seems to have largely given up on the idea that exclusive content is the path to riches.”
The more profitable move is to manipula... See more
The more profitable move is to manipula... See more