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Why use virtual influencers?
Miquela Sousa, aka Lil Miquela, is the first AI social media influencer. She’s a multi-hyphenate 19-year-old, half-Brazilian, half-Spanish model, influencer and singer created by creative agency Brud in 2016. Since her debut, she has accumulated 2.9 million followers on Instagram, and in 2018 she was named Time’s ’Most Influential People on the Int... See more
The Drum • The future of influencers: expect more virtual
Most niche influencers are experts in their fields, and what they talk about positively gains credibility. Their following consists mostly of other members of the niche, making them an excellent candidate for spreading your message.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more
Is the ‘Dead Internet’ theory suddenly coming true? This could be a sign
At a time when interacting safely with other humans can no longer be taken for granted, the appetite for digital spokespeople is accelerating. Brands are expected to spend as much as $15 billion annually on influencer marketing by 2022, up from $8 billion last year, according to Business Insider Intelligence. A growing slice of that money belongs t... See more