Why use virtual influencers?

At the same time, we are witnessing the growth of influencers in more business and intellectual spheres. Their playground? Substack, Roam Research, Notion, Gumroad, and so on, which is a change from the Instagram sparkles and glitter decorum.

- Nano- and anti-influencers

become clear that all manners of dishonest, harassing, or otherwise negative content can perform quite well. Suggesting influencers “figure out what’s resonating” in a time when mis- and disinformation is flourishing seems inappropriate at best, and reckless at worst. This exchange illustrates what influencers have long understood—that they are ult

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