Why use virtual influencers?

TikTok—one of the biggest repositories of AI slime—is exploring the possibility of releasing virtual influencers to compete for brand deals against its human influencers. Instead of a brand paying a human influencer five or six figures to flog its clothes or cars (a sum TikTok doesn’t get a cut of) the platform wants to offer brands the option of u... See more

Without going into the moral implications of choosing "robots" over humans, virtual influencers can open up new social media channels for brands. Depending on the brand, VI marketing can be a great way to connect with audiences. It’s up to brands to decide what the trade-off is between messaging, having control over a virtual persona, a likely boos... See more

By definition, a virtual influencer is a fictional AI-generated person with realistic characteristics, features and personalities of humans. They behave just like real-life influencers. They speak to the camera, share selfies, feelings and thoughts. The only difference is the content. And, well, the obvious – they’re computer-generated with pre-pro... See more