Tokens may represent a net positive for consumers by reducing switching costs between platforms (incentives for early adopters). Low switching costs increases the emphasis on building good products that retain users. 

Media creators today can issue their own cryptographic token and design distribution and incentives around it to trigger a virtuous cycle for themselves and their fans. A simple token economics model could help media creators bootstrap funding for new projects, reward early fans and rally communities towards a common goal. In short, communities sho... See more