Why the Acquisition of Tiffany & Co is Important for LVMH
According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the be... See more
Fabian Faurholt Csaba • Redefining luxury: A review essay
Brand equity is still valuable in terms of name recognition, continuity, and in some cases, emotional attachment and prestige. (As we are writing this, Shih is benefiting in this sense from some highly visible partnerships with Google.) But brands play a reduced role when it comes to assessments of the quality of a product.15
Itamar Simonson • Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more