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Why subscriptions just don’t work for customers
The Rule of Threes: The subscription economy from a consumer’s perspective
SparrowAdviserssparrowone.substack.com
This is why many web-based micropayment systems have failed—even
Jan Chipchase • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
It’s also why people prefer subscriptions to piecemeal payments and why they pay restaurant checks with credit cards even when they have enough cash to cover (the ethereal depletion of funds carries a lower mental transaction cost than the physical depletion).
Jan Chipchase • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
And yes, even I say this as someone with a monthly and yearly subscription offering. It’s not for everyone. It’s tough to maintain and even tougher to sell.