
Saved by Johanna and
Why Simple Is Smart
Saved by Johanna and
When writing in public, there is a common idea that you should make it accessible. This is a left over from mass media. Words addressed to a large and diverse set of people need to be simple and clear and free of jargon. It is valuable to write clearly of course, to a degree. Clear writing is clear thinking. But to make the content accessible? To... See more
The less energy they expend on your prose, the more they'll have left for your ideas. And the further they'll read.
“Easy reading is damn hard writing.”