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Why Simple Is Smart
Simplicity, or the means by which disparate elements can be combined into a pleasing and harmonious whole that the public can readily latch on and respond to, is a key factor in the appeal and success of any innovation.
Debra Kaye • Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation
while a man should, if possible, think like a great mind, he should speak the same language as every other person. Men should use common words to say uncommon things, but they do the reverse.
Arthur Schopenhauer • Works of Arthur Schopenhauer
So many writers write small, shallow things in a complicated, difficult style. I think what I want to do is write serious, complicated, difficult things in a very easy style that is fluid and comfortable to read.
Deborah Treisman • The Underground Worlds of Haruki Murakami
In general, naïveté attracts, while anything that is unnatural everywhere repels. We also find that every true thinker endeavours to express his thoughts as purely, clearly, definitely, and concisely as ever possible. This is why simplicity has always been looked upon as a token, not only of truth, but also of genius.