Amazon’s ad business is bigger than YouTube and more profitable than AWS. Shein is the biggest fast-fashion retailer in the US, with no stores. US pay TV subscribers have fallen by a third. Where do ad budgets go, where does rent go, and how many brands will there be?

Advertising is worth saving, and while Web3 will indeed enable all sorts of new business models, we should not be so quick to discard the mechanism that funded most of what we treasure about the ‘first draft of history’ called journalism (and much else besides). Certainly, any discussion of the advertising future which starts with some morality pla... See more

Disney+ does not necessarily include everything on Disney+; for example, last month Disney released Mulan on Disney+ for an additional $29.99.

Advertising captures the same value from everyone and fails to unlock incremental value from the deepest layers of fans. Subscription + à la carte models better monetize superfans.