Why Nachos Aren't on the Menu
It takes enormous discipline to NOT try to scale something that's working.
But some things just don't scale -- and trying to do so can destroy the golden goose in the process.
Many entrepreneurially minded people can't help themselves from trying.

Choose Your Reason and Season Wisely
Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more
Some entrepreneurs build businesses for a compelling, undeniable, passion-fueled reason regardless of their venture’s timeline. Others hop on a bandwagon or try to master a trend and either sink or swim in one short season. Rather than try to compete with a herd of rats who are already decades ahead of you in an... See more
Rachel Greenberg • The Backwards Hack to Surviving The AI Revolution as an Entrepreneur Isn’t Mastering the New Tech
Which aspects of our business need to be built in-house?