Saved by sari
Why most podcasters will benefit from the platform wars
The opportunity for podcasts will get much, much bigger
Podcast revenues are expected to exceed $2B in 2022. YouTube, on the other hand, generated nearly $29B in video ad revenue in 2021 alone. In other words, the video market is vastly bigger than the podcast market. As more and more podcasters turn to video, more revenue will be unlocked for thei... See more
Podcast revenues are expected to exceed $2B in 2022. YouTube, on the other hand, generated nearly $29B in video ad revenue in 2021 alone. In other words, the video market is vastly bigger than the podcast market. As more and more podcasters turn to video, more revenue will be unlocked for thei... See more
Michael Mignano • All Podcast Roads Lead to Video
Gimlet Media fits the bill in both cases. While the company’s current roster of podcasts will remain freely available, future podcasts will almost certainly be exclusive to Spotify.
Ben Thompson • Spotify’s Podcast Aggregation Play
