Why most podcasters will benefit from the platform wars

Simon Owens simonowens.substack.com

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Spotify’s Surprise

Ben Thompson stratechery.com

https://stratechery.com/2022/spotify-netflix-and-aggregation/?access_token=eyJhbGciOiJSUzI1NiIsImtpZCI6InN0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZSIsInR5cCI6IkpXVCJ9.eyJhdWQiOiJzdHJhdGVjaGVyeS5wYXNzcG9ydC5vbmxpbmUiLCJlbnQiOnsidXJpIjpbImh0dHBzOi8vc3RyYXRlY2hlcnkuY29tLzIwMjIvc3BvdGlmeS1uZXRmbGl4LWFuZC1hZ2dyZWdhdGlvbi8iXX0sImV4cCI6MTY1ODkzNzAzMiwiaWF0IjoxNjU2MzQ1MDMyLCJpc3MiOiJodHRwczovL3N0cmF0ZWNoZXJ5LnBhc3Nwb3J0Lm9ubGluZS9vYXV0aCIsInNjb3BlIjoiYXJ0aWNsZTpyZWFkIGFzc2V0OnJlYWQgY2F0ZWdvcnk6cmVhZCIsInN1YiI6IjdqWkdFeVp

Stratechery stratechery.com

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The Future of Substack

Tomas Pueyo unchartedterritories.tomaspueyo.com

The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).

Spotify’s Surprise

The Future of Substack

Stratechery • Grantland and the (Surprising) Future of Publishing