
Saved by Keely Adler
Why more direct-to-consumer brands are exploring membership models
Saved by Keely Adler
In the past, much of our economy has operated on the principles of ownership. Companies sell things, and consumers buy them and own them.
The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value.
When you treat your customers like members, you invest in them. It’s the only way they will invest in you.