Saved by Keely Adler
Why more direct-to-consumer brands are exploring membership models
I’m intrigued with the modern version of a country club. I think of concepts like Soho House or the Wing as “urban country clubs”. These membership businesses gather communities of like-minded people. They create repeat traffic and have demographic and psychographic desirability in their members. These communities are powerful because if they endor... See more
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
The key metrics in the ownership economy are conversion rate, transaction size, and economies of scale. In the Membership Economy they are retention and customer lifetime value.
Robbie Kellman Baxter • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Beyond Patreon and Memberful, there are a handful of music-specific options on the market. Bandcamp allows subscriptions, but only a few labels like Topshelf Records and Tiny Engines have enabled the feature. Withfriends focuses on memberships for brick-and-mortar small businesses, and counts venues and promoters like Elsewhere and AdHoc as custome... See more
Just a moment...
models based on memberships (Zipcar, Bag Borrow or Steal), service fees (Airbnb, Zopa), and micropayments for usage (BIXI, BabyPlays) being established. Also, as companies start to redefine themselves as acting as the bridge between individual users and the community, we will trust them more, and as a result interact with them in different ways. Th
... See more